Responsive Web Design: What Is It and How Does It Affect My Website Development Strategy?

Responsive web design is a fairly new concept in the world of website development and design that is fast becoming a necessity in the ever-changing mobile world. With a variety of tablet, smart phone, laptop and desktop screen sizes, it is important that you utilize a website development plan and strategy that emphasizes one design that will adapt to each of these screen sizes, for a better user experience and interface.

What is Responsive Web Design?

Responsive web design is an approach to web page creation using flexible layouts, images and style sheets so that the viewer of the website is able to see a correct layout of a website without having to “pinch” their fingers in and out. Using the x and y coordinates on a grid of a page and mathematical percentages for images instead of the more traditional fixed-width parameters, designers and developers can create a more fluid design that can adapt to a wide range of displays.

Responsive Web Design and Website Development

Companies and businesses today need to consider responsive web design as an intricate piece of their website development strategy. With over mobile internet usage rising and fewer people using desktop computers to view webpages, it is important that you create a website that will not only be easy to read on an Apple iPhone, but also easily viewed on a Microsoft Surface or Android-powered tablet. Failure to do so could lead to poor customer experiences on a variety of pages on your website. Take for instance a blog page or an e-commerce page showing images of your products, using your old website development and design strategy you create a page that can be viewed perfectly on a desktop or laptop, but users on a mobile tablet or smart phone, will need to “pinch in and out or swipe their finger every few seconds in order to read a story or see a new product.

Responsive Web Design Helps Save Time

Not only will customers appreciate a website that utilizes a responsive web design, but the developers who created will also. Responsive web design utilizes multiple style sheets for the same web page, thereby repurposing HTML code, whereas a traditional website and mobile website will need to have two different types of code to be written for the website layouts, often from scratch. What would you rather choose, a house that has a sturdy frame and only needs to have a few things done to it in order to become your dream home or start with a blank piece of land and work your way up to a home?

With over half of the U.S. population owning a smart phones, it is now time for businesses and companies to consider how their websites are viewed on mobile devices and whether or not it is time to rework their website development strategy and add in responsive web design. Next time you are viewing your business’ website on your tablet or smart phone, take some time and look at the design and layout and ask yourself if it may be time to redesign your website.

Personal Development Tips – 3 Personal Development Strategies

How many personal development books have you seen at your local bookstore? If it’s a standard retail chain, there are no doubt hundreds of the books spanning wall to wall in the psychology and self-help section, each making use of different personal development strategies and styles.

While to many people this simply suggests a massive amount of ineffective methods, it actually means the exact opposite.

The mind is highly dynamic, and as a result many different personal development strategies can produce results. These three are some of my favorites, all of which produce results and are easy to apply.

#1: Take the stoic approach to personal development.

In life, there are some things that are simply out of our control. All too often these situations and circumstances end up dominating our lives, influencing our decisions, and changing the way we approach events and situations.

By ignoring any decisions that are out of our control we can dedicate more time to those that truly matter, spend more of our minds on the important changes and put an end to worrying about events that are completely external to us.

#2: Treat every event individually.

It’s easy to rationalize false events when you give them years of context and purpose. The problem is that events often happen in isolation, and applying these false contexts to them simply pushes us further away from truly understanding them.

In order to make the most of each life change and event, view it in isolation and don’t assign a false narrative or context to it.

#3: Experiment with different personal development strategies.

Possibly the greatest thing about this massive variety in the domain of self help is that we have access to a huge number of different strategies and approaches.

If one isn’t working for you, move on to the next. Once you’ve found something that works, stick with it. It’s only through experimentation that we find what truly works for us, and personal development is no different than any other domain.

Trade Finance As A Business Development Strategy

Without trade finance, there wouldn’t be Indian spices, clothes, or jewelry in the United States. Or Apple’s iPhones in China, much less any other international product at any respectable distance from its origin.

In fact, according to Investopedia, the World Trade Organization (WTO) estimates that international world trade has expanded 80%-90% thanks to trade finance.

For this to continue, companies need to include trade finance in their business development strategies.

How do you do that? Learn how you can incorporate trade finance into your business development strategy.

Incorporate Inland Trade Finance in Market Penetration and Market Development

Market penetration and market development are key parts of a business development strategy. Market development involves selling more of your service or product to repeat customers.

While market penetration is about expanding your product or service to other cities and provinces, it can involve inland trade finance. As you may have to renegotiate local and provincial trade deals.

For instance, let’s say you sell jewelry. A business from a neighboring city may purchase your jewelry and sell it to its customers.

You have a long history with this client. And know that your product is selling quickly in your customers’ shop. In which case, you could propose selling the client more jewelry for a bulk price.

After negotiating, the client agrees. However, despite the long, positive history you’ve had with the client, the client may not feel comfortable paying you before you export the jewelry.

This is where a trade financier or banking institution comes in, providing a letter of credit promising that you will export the jewelry upon payment.

Consider the Internet and Brick-and-Mortar Stores

If you’re already selling more of your product or service to clients, perhaps it’s time to branch out to another channel such as the Internet?

If you run a successful e-commerce store, maybe it’s time to start a brick-and-mortar store as well?

That way, your customers have more options where to buy your products.

Especially when it comes to brick-and-mortar stores, trade finance can help you secure new import and export trade deals-especially when there are multiple currencies involved.

Creating a New Product or Service for Repeat and New Customers

With repeat customers, you’re doubling the number of products the repeat client is importing.

And, with new clients, your new product or service will expand your client base. It’s important that you first create new products for your repeat customers before jumping to new customers, as it involves more risk.

Again, trade finance can help cultivate more trust during this period of growth. Since trade financiers or banking institutions can create letters of credit, laying out the terms the importer and exporters must follow.

Final Thoughts About Your Business Development Strategy

Know that growth doesn’t happen in a day; it’s harder for businesses to jump from market penetration to supplying new products to new clients.

This is why we recommend that you approach growth slowly. However, know that trade finance may help increase the number of clients you trade with, no matter where they are.

What’s your take on trade finance? How has it helped your business? Share your thoughts, comments and responses with us.