Corporate Website Development Strategy

There are many avenues for a business to take when considering the most profitable return on their investment on their marketing dollar. Today’s market calls for forward thinking companies to step back and analyze what is working and what is not. A major part of building a successful long term business presence includes implementing a corporate website development strategy.

Most companies already have a company website and often they have spent a good amount of resources on the development. The challenge they face is, more than likely they had a website development company or traditional marketing company create this presence. Typically those types of companies do not have an in depth understanding of how to create a successful asset online.

A good Corporate Website Development strategy is much more than just building a website to look good and match the brand. Proper development includes identifying the end goal of the presence online and then putting in place different components that will create an asset for the business. An asset is simply defined as a portion of the business that is responsible for generating income. In relation to corporate website development, this becomes an asset when on its own it is generating more leads, more sales and more profits for the business.

Key Ingredients

1. Identify the right company to develop your website and strategy – This is critical, for long term growth and success of your business you want to partner with a firm who has specific knowledge and understanding on how to leverage new media integration. Ideally, you want a firm who has internet marketers as key principles.

2. Know your market – you must fully understand your market online. This is completely different from your offline strategies and must be focused on to develop the right strategy. In depth keyword and niche research will reveal the opportunities you are missing and expose what you can do to successfully position yourself in front of your market.

3. Know your competition – before you go to “war” you must intimately know and understand what your competition is doing. A comprehensive competitive analysis revealing how they are ranking in your niche is a critical component to a successful corporate website development strategy.

4. Know your outcome – you must lead your visitor down a pre-designed specific path based upon your outcome. Your website should include prominent call’s to action, specific points of adding value and clear objectives to inspire direct response.

Remember, as you lay out your corporate website development strategy, that this presence online will either be an asset or not. Those who spend the time, energy and resources to do this right will develop and asset that continues to pay for years to come.

Business Development Strategies That Work

As a manager, one of the foremost concerns to an organization is developing and exploiting business opportunities that are presented to you and your company. In order to grow, you need good knowledge and best management practices and strategies. It comes to down to whether as a business development manager, you are revolutionary or evolutionary. Any strategy that you undertake, no matter how small or insignificant it may seem will revolutionize your company or will evolve it.

Successful business development takes a multi-disciplinary approach in that it involves financial, advertising and legal skills. It is not enough to reduce activities to a simple template that can be applied to all situations faced by real-world enterprises. Being creative in this regard goes a long way in ensuring that any new and unforeseen challenges contribute to sustainable growth of a company rather than its demise.

There are several areas where business development strategies can help your organization to grow and succeed. Development strategies based on a strategic marketing plan for example will address a changing customer base and market dynamics, help one to understand horizontal and vertical target market opportunities and how to develop the right products, services and solutions to meet the target market needs. This plan should not just be an accident. Most successful business owners will tell you that a carefully planned business strategy was involved. A plan can take either a ‘bottom up’ approach or a ‘top down’ approach. A bottom up approach is where the employees make suggestions and the best are passed up the management while the top down approach is where top managers create the business development strategies and implement them down the chain of command. Another approach is the use of collaborative process where managers and employees work together.

In order for a business development strategy to work, you will need to evaluate its weaknesses, strengths, risks and growth potential. If possible, a strategy consultant may be included. Several factors will need to be taken into consideration, depending on the complexities that come with implementation. These include assigning responsibilities, sufficient resources and establishing a chain of command. A timeline will also need to be developed to evaluate if the desired goals are being achieved. Obviously, no one type of business development strategy is going to work for every business. Find out what works for you and your organization and the benefits of sticking to it.

How You Can Create a Good Business Development Strategy

Every business should have a solid strategy in place to help them develop in the future.

If a business was to move forward on a day to day basis with no firm plans for the future, it would be at the mercy of its customers and the economy, with no firm control over its own destiny.

Clearly there is a need for a good business development strategy if you want to make the most of growing your business for the future.

But how do you go about creating one?

First, it will help to jot down some ideas for developing your business.

Are there aspects of it that you have not yet fully explored?

How could you enhance the services you offer now in order to make more sales?

Some typical strategies which could be used include focusing more on your existing customers. You could find ways to connect with them more often, perhaps by sending email newsletters to keep them up to date with your latest offerings.

A good strategy here would be to send monthly newsletters to do just that.

An effective business development strategy begins by identifying a need that is present in your business. You then develop a plan to meet that need.

Another example concerns the need to find more new customers instead of simply relying on the ones your business currently has. A strategy to meet that need could be to increase the amount of advertising your business creates.
It is important not to treat this as a one off exercise however.

Businesses and the markets in which they operate are constantly changing. This means that what could begin as a worthwhile strategy may need adjusting over time.

Constant monitoring is another important part of ensuring the business development strategy you come up with is continually successful.

If you are not achieving the results you want, evaluate the situation and ask yourself why.

Is there anything else you could or should be doing?

Are you aiming at the wrong audience?

Have you achieved the maximum growth you can expect in that area?

How a business consultant can help…

Some businesses take on the services of a consulting firm to help them in this respect. Consulting is a good idea as it enlists the help of an expert who is an outsider to your business.

They may easily be able to spot things you have not noticed yourself.

You have no obligation to follow through on their recommendations, but if you are willing to take their advice you may well end up with a business development strategy that can work wonders for your business.

Although these types of strategies can and should be used on an ongoing basis, firm timescales can help to ensure you achieve what you set out to achieve.

For example, you may decide to increase your profits by a specific percentage during a specific time period.
Business development strategies can help you do all this and more.

Using a consulting company such as JACOBY will help you devise a worthwhile and workable strategy to boost your business and set it up for a promising future.